Amazon's Prime Video project revealed: Focus on artificial intelligence

Amazon's digital broadcasting platform Prime Video is preparing for a major design change. The platform will provide better recommendations and improve the user interface experience with artificial intelligence support. View Full Size Amazon is reportedly planning an AI-driven redesign to make its Prime Video platform smarter and more personalized.

The project, called "Lighthouse" within the company, will offer AI-powered recommendations and a redesigned homepage. Jeff Bezos is personally involved in this project. This renewal is seen as part of Amazon's efforts to strengthen its position in the artificial intelligence race.

The Lighthouse project reportedly includes various AI-powered features to improve Prime Video recommendations by learning subscribers' preferences and responding to voice requests. As part of this, Prime Video is also redesigning its homepage. There is no final design yet.

But one of the options Prime Video executives are discussing includes AI-powered titles with pre-made viewing recommendations, like "action movies from the 1980s" or "Christmas rom-coms. Another source states that the current version does not include text-heavy titles. The search function will reportedly remain.

Space at the top of the fold will also remain for video recaps promoting new releases or sporting events. For example, “Thursday Night Football, which is exclusive to Amazon. Interestingly, a source says that Amazon has already tested the redesign with a small number of users.

Like any streaming platform, Prime Video recommends content based on users' perceived preferences; Labeling these suggestions as originating from artificial intelligence does not seem to change much for the user. Higher quality recommendations will lead users to spend more time on Prime Video; This is a win for Amazon. It is unclear whether Lighthouse can achieve this. Erkek-trenckot-siyah-o-4314074 Amazon”"