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Imax Has Entered the Merchandise Game for the First Time, and Directors Are Now Approving Bucket Designs

The popcorn bucket craze has reached new heights, with scalpers reselling limited-edition buckets from films like "Spider-Man: Brand New Day" at skyrocketing prices. Christopher Nolan's "The Odyssey" release featured buckets shaped like the Trojan Horse and an Imax camera replica, complete with a real viewfinder. Imax has entered the merchandise game for the first time, and directors are now approving bucket designs.
Sumber: Variety



