Cocomelon Studio Tells Animators to Start Using AI

Moonbug's Generative AI policy and its "Studio AI Bible, a guide to using AI to help generate content,, explain in detail how its AI use will work. The policies indicate that the company is in the initial stages of experimenting with AI in the creation of its shows, but that for the moment it has put several guardrails in place in part over legal and copyright concerns associated with using AI in a more substantial way. "Keep a human in the loop when using AI.

AI is used to assist the artist, not be the artist, the guidelines say. Always remember that we can only own (copyright) what a human has created and so we need to ensure the final execution involves substantial human creative input. Our core IP (e.g. key characters/signature worlds and important backgrounds) must reflect substantial human creative input and intentionality.

The documents show in detail how a major studio, which runs an empire of content that is wildly popular with infants, toddlers, and their families, is using AI. Moonbug's shows have hundreds of millions of subscribers on YouTube, and many of its shows have spinoff series and movies that air across several major streaming services.