Harry Moore Launches Independent Australian Booking Agency Lowtide in Australia

Moore previously served as general manager at Lonely Lands Agency (LLA), where he led the team to deliver over A$50 million in ticket sales for local artists across 2024-25, according to representatives. "I want to create a culture that positions artists and their needs at the forefront of the approach to their touring, Moore told Billboard. "There's a difference between agents who fill dates to hit budgets and agents who move like business strategists working alongside the artist and management to create long term, sustainable careers that culminate in steady growth.

I want the culture at Lowtide to reflect the latter. At launch, the Lowtide roster includes Tones And I, Ocean Alley, Hockey Dad, The Cat Empire, Brad Cox, Boy Bear, and others. "At certain times, saying no and letting an opportunity go is the most powerful step towards growth, Moore continued.

"I also want to be known as a fair operator when it comes to my dealings with the rest of the sector. We need venues and promoters to survive and thrive so artists can do the same. Lowtide emerges from LLA, which was formed in 2019 by artist Tash Sultana, UNIFIED Music Group CEO Jaddan Comerford, and Lemon Tree Music co-founder Regan Lethbridge. LLA is no longer an active brand,, with Comerford and Lethbridge this week announcing their new, separate agency, CORE.