Apple Is Preparing to Follow an Unusual Path in the Launch of the Iphone 18, Just Like in 2020.

Apple is preparing to follow an unusual path in the launch of the iPhone 18, just like in 2020. Here's what you need to know about the release date and strategy of the new iPhone models. Apple plans to introduce the highly anticipated new iPhone 18 series at the event to be held in September this year, as usual. However, the latest leaks from the technology world reveal that this launch may be similar to the unusual process of COVID-19 restrictions in 2020. Although Apple generally follows a stable sales strategy by launching all its new models in the same period, it is stated that shipments may be spread over different dates this year due to strategic difficulties and production disruptions.

It is considered that the time difference between high-end models and basic versions may be a measure taken by the company to maintain market balance. For Apple, iPhone models are the most important product that accounts for a large portion of the company's total revenue. Therefore, it is critical for the company to follow a predictable schedule to reassure Wall Street and consumers.

Under normal circumstances, four new models are announced at the beginning of September and all devices are put on sale towards the end of the month. However, the global crisis experienced in 2020 disrupted this calendar and postponed the launch to October, causing the models to be released gradually until November. This year's strategy is expected to be similar to the period of uncertainty in 2020. According to leaks, Apple will start the sales process this fall, giving priority to the iPhone 18 Pro and iPhone 18 Pro Max models.

Other models are expected to hit the shelves at a later date. Although the long-awaited foldable iPhone Ultra model was introduced in September, the launch of the device may take place a few weeks after the Pro series. This shows that Apple faces some challenges in its production and supply chain strategy.

Claims that Apple may appear on the scene with fewer models this fall also remain on the agenda. The possibility of iPhone 18 and iPhone Air 2 models being postponed to spring 2027 indicates that the narrowest autumn launch seen since 2019 may occur.