Each of the 82 Businesses Was Fined 100,000 Lira, Bringing the Total to 8.2 Million Lira. in Türkiye

Turkey's Trade Ministry has fined 82 real estate and car dealership businesses a total of 8.2 million Turkish lira for posting listings on social media that said "DM for price" instead of showing the price publicly. The ministry said the fines were issued after inspections found the businesses violated regulations requiring price information and verification on property and vehicle listings. The ministry announced that it audited home and car listings shared on social media and found that 42 real estate businesses and 40 car dealerships had posted listings that violated the rules.

Each of the 82 businesses was fined 100,000 lira, bringing the total to 8.2 million lira. The ministry reminded businesses that the Electronic Listing Verification System (EIDS), which requires identity and authorization verification for property and vehicle listings, applies to all electronic platforms, including Instagram, Facebook, and WhatsApp. It also noted that images and descriptions in social media posts must match the property or vehicle verified through EIDS.

The ministry said it had previously warned industry members about the requirements. It added that in addition to sharing the listing link, the price must also be displayed, and that businesses using the phrase "DM for price information" without sharing the price were included in the inspections. The ministry said that providing the price only through direct messages is not considered sufficient, and the sale price must be visible in the listing at first glance.

The ministry stated that the inspections were carried out due to ongoing violations despite previous warnings. It also said that Meta would block access to accounts that share listings contrary to the regulations. The ministry reiterated that real estate and dealership businesses must include a verified EIDS listing link and price information in their social media posts to avoid administrative penalties, and that inspections would continue if violations persist.