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Roku raises streaming device prices by up to $50
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Roku has increased prices across its streaming hardware lineup, with the entry-level HD Streaming Stick now priced at $39.99, up from $29.99, as first reported by The Desk.
- The entry-level HD Streaming Stick now costs $39.99, a $10 increase.
- The Roku Ultra and Streambar SE saw the largest price jumps, rising $50 each.
- Roku is offering discounts that bring select devices back to their previous prices.
The price hike affects all Roku devices, with some models seeing increases of up to $50. The new pricing includes the Streaming Stick at $39.99 (was $29.99), Streaming Stick Plus at $59.99 (was $39.99), Streaming Stick 4K at $79.99 (was $49.99), Roku Ultra at $149.99 (was $99.99), and Roku Streambar SE at $149.99 (was $99.99). Roku is currently running a discount promotion that temporarily restores some devices to their original prices, as noted on an archived web page.
Source: Verge
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