Tech
Apple increased pressure on suppliers for iPhone 18 Pro
- View Full Size Apple has reportedly reduced OLED profit margins on iPhone 18 Pro displays, and suppliers such as Samsung Display and LG Display have agreed to this agreement.
- This is a strategic move to cope with rising memory costs and keep production costs under control.
- Industry sources report that Apple is making intense efforts to supply cheaper OLED panels in the iPhone 18 series.
- Apple is reportedly offering around $70 per OLED panel for the iPhone 18 Pro Max, but Samsung Display and LG Display are supplying panels for an average price closer to $66.5.
As RAM and storage prices continue to skyrocket, Apple is reportedly asking display manufacturers to lower their prices in an effort to keep iPhone production costs under control. View Full Size Apple has reportedly reduced OLED profit margins on iPhone 18 Pro displays, and suppliers such as Samsung Display and LG Display have agreed to this deal. This is a strategic move to cope with rising memory costs and keep production costs under control.
Industry sources report that Apple is making intense efforts to supply cheaper OLED panels in the iPhone 18 series. Apple is reportedly offering around $70 per OLED panel for the iPhone 18 Pro Max, but Samsung Display and LG Display are supplying panels for an average price closer to $66.5. iPhone OLED prices are decreasing with each new product.
Depending on timing and conditions of supply, iPhone 16 Pro Max panels have occasionally exceeded $100 but dropped to around $80 for the iPhone 17 Pro Max. iPhone 18 Pro Max panels are approximately 20% lower than this. According to industry officials, in addition to the usual generational price decline, the discount rate this time has also increased. iPhone 18 panels will use the new M16 organic material, which provides better light efficiency, longer lifespan and improved color output.
Source: Donanımhaber