To Evolve Our Business to Deliver the Best Experiences for Our Users, Though It Will Be Creating New Roles

Apple is laying off more than 200 staff working on its Siri and Vision Pro teams, according to Bloomberg. The cuts include "largely shutting down" a Vision Pro gaming team and "reducing the size" of the team that produces Vision Pro immersive content, the publication reported. Apple said in a statement to Bloomberg that it was making the changes "to evolve our business to deliver the best experiences for our users, though it will be creating new roles.

The company did not immediately reply to a request for comment from The Verge. The Vision Pro launched in early 2024 as Apple's big bet on "spatial computing, but the $3,499 headset does not appear to have been a major success. While Bloomberg reported in May that Apple is working on "a slimmer and lighter headset" to succeed the current Vision Pro (which was updated last year with an M5 chip), a report a few weeks later said Apple was suspending work with Samsung Display on a display for an entry-level XR device.

Following the success of Meta's smart glasses, Apple is reportedly planning to make its own smart glasses, with Bloomberg reporting that Apple plans to announce them at WWDC (typically a June event) in 2027 and launch them by the end of that year. The company finally launched its revamped, AI-powered Siri at this year's WWDC. The new Siri is set to be available to the public in beta later this year.

Apple is laying off staff working on Siri and the Vision Pro, including cutting a Vision Pro gaming team, Bloomberg reports. (This story is based on a report from Bloomberg and The Verge.)