Treadmills Were the Best-selling Item of the Period, With Demand Surging 235% in March Year-on-year in Türkiye

Sales of fitness and conditioning products rose 60% in the first seven months of 2026 compared with the same period last year, according to data released by Turkish e-commerce platform Hepsiburada. Treadmills were the best-selling item of the period, with demand surging 235% in March year-on-year. Demand for pull-up and push-up bars increased 82% in the January-July period, while pilates and yoga equipment rose 80%, dumbbells and weight plates 79%, and mats and cushions 72%.

In April alone, demand for pilates and yoga gear jumped 133% and mats and cushions 99%. Hepsiburada's data showed that pull-up and push-up bars, along with dumbbells and weight plates, reached their highest demand of the first seven months in July. The fitness boom was accompanied by growth in sportswear, with shorts seeing the biggest increase at roughly 100% year-on-year. Among women, sports bras, leggings and athletic tank tops were the most popular items, while men favored sports shorts, football jerseys and tracksuit bottoms.