Sazerac Completes Acquisition of Welsh Vodka Brand Au Vodka

US drinks giant Sazerac has completed its acquisition of Welsh vodka brand Au Vodka, a deal reported to value the brand at over £100 million. The transaction, first announced earlier this year, marks a significant expansion for Sazerac in the UK spirits market. Au Vodka, known for its gold-colored bottles and celebrity endorsements, will continue to operate from its base in Swansea, Wales, with its founders retaining a role in the business.