Amazon MGM Is Developing a Tentpole Family Movie Around the Plush Toys, Licensing the Rights and Co-producing

Squishmallows, the billion-dollar collectible toy brand known for its softness and irreverent personalities, is getting a feature film. Amazon MGM is developing a tentpole family movie around the plush toys, licensing the rights and co-producing with Jazwares, the brand's creator. The studio is currently in the early stages of development on the project, which aims to bring the popular plush characters to life on the big screen.

The film is expected to be a major theatrical release, capitalizing on the massive popularity of the Squishmallows brand. Jazwares, which created Squishmallows, will co-produce the film alongside Amazon MGM.