Maroccanoil Has Decided Not to Renew Its Sponsorship Deal With the Eurovision Song Contest, According to Norwegian State Broadcaster

The company, which produces hair care products among other items, has been the contest's main sponsor for six years. Maroccanoil was founded in Tel Aviv, Israel, in 2003, and much of its production takes place in Israel, although its headquarters are in the United States. The company has been on a boycott list due to the conflicts in Gaza, making its sponsorship of Eurovision controversial.