Iranian Actor Majid Mozaffari Urges Greater Use of Cultural Figures to Promote Heritage

Speaking to the Ministry of Cultural Heritage, Tourism and Handicrafts’ news service, Miras Aria, Mozaffari said artists’ direct exposure to Iran’s cultural and natural assets could help introduce them to society and international tourists through artistic works and contribute to presenting a more accurate image of the country as a tourism destination. Iran has exceptional historical, cultural and natural attractions, but their potential has not yet been fully utilized for tourism development, he said. Mozaffari also pointed to shortcomings in tourism infrastructure, particularly along travel routes, saying the availability and quality of roadside service facilities require greater attention and planning. He said sustainable tourism development depends not only on promoting attractions but also on the quality of the visitor experience.