Good Flippin' Burgers to Double Store Count in Existing Markets Before Expanding to New Cities

Quick service restaurant (QSR) chain Good Flippin’ Burgers is prioritising deeper penetration of its existing metropolitan markets over a rapid geographic expansion, with the chain planning to double its store count in current markets before entering more cities. The Mumbai-based burger chain, which currently operates 60-70 stores across 11 cities, plans to add only one or two new metros over the next two to three years as it focuses on building store density and improving the economics of its existing markets. While demand exists in Tier-2 and Tier-3 cities, our goal is to grow holistically.

That means ensuring product consistency, experience consistency, and operational viability, said Viren D’Silva, co-founder, Good Flippin’ Burgers. The company’s expansion strategy is also being shaped by its emphasis on store-level profitability. New outlets typically achieve payback or breakeven within three to four months, D’Silva said, adding that a significant portion of expansion is being funded through internal accruals.