French Doctor Discards Adidas Items Over Brand's Use of Shalev Biton

The doctor, whose identity has not been disclosed, expressed outrage over the company's decision to feature Shalev Biton, a soldier in the Israeli military, in promotional materials. The protest involved discarding multiple Adidas items, including shoes and apparel, as a symbolic rejection of the brand's association with the soldier. The doctor's actions have sparked discussions on social media, with some supporting the protest and others criticizing it. Adidas has not yet issued a public response to the incident.