Topps to Card Games by Hasbro and Ravensburger, the Entertainment Giant Has Found a Growth Business in a Mature Consumer Products World

From collectible card sets by Topps to card games by Hasbro and Ravensburger, the entertainment giant has found a growth business in a mature consumer products world. Ryan Reynolds really wanted that Hugh Jackman-signed Wolverine trading card, but he wasn't quite ready to drop $1,000 on it. So what's the guy who epitomizes Deadpool to do?

How about cut a deal? Reynolds, on the crowded show floor of Fanatics Fest in New York last month, negotiated with the seller He would pay $800, and hand over a Dogpool card, with a little hand-drawn doodle too. "When Ryan Reynolds gets excited about something…" says Divya Dalal, VP of global hardlines, global brand commercialization, for Disney Consumer Products, in an interview with The Hollywood Reporter. It's an industry that's on everybody's radar, and so it's a social currency that people get excited about, Related Stories.