Flory Bidunga Has One of the Highest NIL Valuations Among Student-athletes

The On3 NIL valuation reflects the current player contract value. Some are valued in the millions. Top college athletes have worked with brands like Nike and Beats by Dre.

Some of the top college athletes are making millions of dollars. Name, image, and likeness deals — or NIL deals for short — have become a billion-dollar industry since their introduction to amateur sports in 2021, allowing student-athletes to earn significant amounts of money.