Your Favorite Influencer’s Favorite Sweatshirt Brand, Parke, Is Having a Hush-hush Labor Day Sale

You’ve probably spotted Parke’s collegiate sweatshirts all over your social feeds. Now, you can get one (or three) of your own for less. If you purchase an independently reviewed product or service through a link on our website, Rolling Stone may receive an affiliate commission.

At this point, the Parke sweatshirt is a TikTok A-lister. You've probably spotted the brand all over your social feeds, from influencer hauls to college students showing off their latest pickups. Its signature mocknecks and sweatshirts have become a bona fide internet obsession, particularly among the Gen Z crowd that seems to know about every buzzy drop before the rest of us.

Founded by Chelsea Parke Goles in 2022, Parke started as a reworked vintage denim project before evolving into the sweatshirt brand it is today. Its rise has been fueled largely by TikTok, word of mouth, limited releases, and a devoted college following rather than traditional advertising. Hundreds of videos show students sporting their latest Parke purchases, including RushTok and Spirit Week clips that have helped turn the brand's sweatshirts into something of a campus uniform.

And Parke's reach is only getting bigger. On Aug. 25, the brand launched a collaboration with '47, reworking classic campus staples for its own cult following. The collection includes trendy mockneck sweatshirts, tailored sweatpants designed to go from couch to class, and '47's signature relaxed dad hats.

So, yes, Parke is having a moment. Now, there's another reason to pay attention: select Parke styles are 20% off for Labor Day. Available in three colorways and limited sizes, depending on the hue you choose.

Translation: You have the holiday weekend to decide whether that sweatshirt you've been seeing everywhere belongs in your closet, too. Considering Parke isn't known for constant markdowns, the limited window is worth noting. The 2026 Labor Day event offers 20% off select styles, including pieces from previous seasons, last year's back-to-school collection, and the Summerland and Coastal drops.

And if you happened to miss one of the brand's buzzy summer releases, this is a pretty good opportunity to circle back. Sizes ranging from 23 to 32 are currently in stock. Thanks to custom hardware at the waistband, you can wear these jeans slung low on the hips or cinched up for a higher, more fitted look. With soft cotton, classic stripes, and a relaxed silhouette, this sweater is the kind of uncomplicated layer that earns a permanent spot in your rotation.