সংস্কৃতি
Authority Has Banned Outdoor Public Display of Film Posters for the Mummy After Upholding Complaints That They Gave a 'Realistic Impression'
The adverts included a poster showing a closeup image of a female with a mummified appearance and one eye swollen shut, with text reading 'Some things are meant to stay buried. TV and livestreaming trailers, approved by Clearcast for post-7.30pm broadcasts, showed scenes of a body being removed from a sarcophagus and a woman distressed as a greying hand brushed her cheek, ending with the mother saying 'I just want my daughter back. Many complainants said the ads were distressing for children and adults.
Warner Bros defended the campaign, saying it was prepared with 'due responsibility to consumers and society' and depicted a 'living mummy' returned to her parents years after being kidnapped as a child, with a neutral expression and no violence or threat. The studio noted the design was accepted by Transport for London's advertising partner, Global, and that the trailer contained no jump scares, violence, gore, or graphic imagery. Upholding the complaints, the ASA said the grey skin, cracked lips, swollen eye, and sunken face gave a 'realistic impression of a dead child, and while no ads were within 100 metres of schools, one billboard was visible from a children's nursery.
The watchdog concluded the image was likely to distress young children and unsuitable for outdoor display, breaching the code. Some things are meant to stay buried.
উৎস: Guardian Film