Publicist Josh Moss Told Newsbeat That Artists Use Drip-feeding to Sustain Excitement Amid Shorter Attention Spans

Charli XCX admitted she lied to BBC Radio 1's Jack Saunders about working on new music while finishing her album Music, Fashion, Film, released in July. During a special performance at the BBC's Maida Vale studios in London, she said, "I'd finished the record pretty much... So I was just lying to your face basically. The album follows her hit Brat, which became a cultural phenomenon and was used in Kamala Harris' 2024 presidential campaign.

Publicist Josh Moss told BBC Newsbeat that artists use drip-feeding to sustain excitement amid shorter attention spans. Media trainer Maria Veronese said the approach fits Charli's "Brat" persona. Charli also described assembling the album cover featuring John Cale, Marc Jacobs, and Martin Scorsese as "an absolute nightmare, noting they were down to the day before the deadline. She told Saunders she can't unplug from her life except when watching Love Island, adding, I love the life that I have, I wouldn't change it for anything else.